Build a regular running routine. Enjoy the headspace. Help make the most of short and precious lives. Run 50 miles in June and raise funds for Ireland’s only Children’s Hospice. Sign up today for your FREE running top and to join the Strava Club.
If you’re up for a breakfast change for your little one, try this no-fail Purple Porridge by cookbook author and child food expert @annabelkarmel. It’s an easy four step recipe. 👩🍳
Packed with nutritious oats for iron and zinc to strengthen the immune system, and sweet blueberries rich in vitamin C and antioxidants to support brain development. It’s a tasty and wholesome start to their day! 💜👶🏻🫐 #motherandbaby
Build a regular running routine. Enjoy the headspace. Help make the most of short and precious lives. Run 50 miles in June and raise funds for Ireland’s only Children’s Hospice. Sign up today for your FREE running top and to join the Strava Club.
What you see: Cute baby moments and joyful strolls. What you don’t: Sleepless nights and silent struggles. And there’s so much more! Comment below what you want to add to the list!
The health of mothers and babies is the foundation of healthy families and communities, helping ensure hopeful futures for us all.
World Health Day, celebrated on 7 April 2025, will kick off a year-long campaign on maternal and newborn health. The campaign, titled Healthy beginnings, hopeful futures, will urge governments and the health community to ramp up efforts to end preventable maternal and newborn deaths, and to prioritize women’s longer-term health and well-being.
WHO and partners will also share useful information to support healthy pregnancies and births, and better postnatal health.
This task is critical. Tragically, based on currently published estimates, close to 300 000 women lose their life due to pregnancy or childbirth each year, while over 2 million babies die in their first month of life and around 2 million more are stillborn. That’s roughly 1 preventable death every 7 seconds.
Based on current trends, a staggering 4 out of 5 countries are off track to meet targets for improving maternal survival by 2030. 1 in 3 will fail to meet targets for reducing newborn deaths.
Listening to women and supporting families
Women and families everywhere need high quality care that supports them physically and emotionally, before, during and after birth.
Health systems must evolve to manage the many health issues that impact maternal and newborn health. These not only include direct obstetric complications but also mental health conditions, noncommunicable diseases and family planning.
Additionally, women and families should be supported by laws and policies that safeguard their health and rights.
Campaign goals
To raise awareness about gaps in maternal and newborn survival and the need to prioritize women’s longer-term well-being.
To advocate for effective investments that improve the health of women and babies.
To encourage collective action to support parents as well as health professionals who provide critical care.
To provide useful health information relating to pregnancy, childbirth, and the postnatal period.
Get involved
Here’s what you can do to support the campaign:
Spread awareness: share information about the campaign using #HopefulFutures and #HealthForAll.
Participate: attend our global events to learn more about what it will take to end maternal and newborn mortality.
Donate: contribute to the WHO Foundation which supports WHO’s work to protect mothers and babies in countries around the world.