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Diageo says: Women have less of the enzyme that breaks down alcohol, so the same amount of alcohol will affect women more than men. They know this but you have to go to their #DRINKIQ to be informed


Since women are generally smaller than men, the same amount of alcohol will affect women more than men. 
However, even if a man and woman who weigh the same drink the same amount, the alcohol will still affect the woman more. This is because:
Women generally have a lower percentage of natural body water than men, so they achieve higher concentrations of alcohol in the blood faster
Women have less ADH, the enzyme that breaks down alcohol, and so aren’t as effective at processing alcohol as men
This is why the recommended number of standard drinks in most countries is different for men and women. 


DiageoEU

@DiageoEU
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40% of people said that men and women feel the effects of alcohol equally. FALSE! Women have less of the enzyme that breaks down alcohol so the same amount of alcohol will affect women more than men. #DrinkPositive #DRINKiQ
https://drinkiq.com/en-gb/

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Alcohol affects men and women differently, with women being more affected by the health effects of alcohol use (NIAAA, 2011). Yet, a dearth of information investigating alcohol use in women exists: Source:National Library of Medicine (USgov)

The relationship between alcohol consumption and menstrual cycle: a review of the literature:

Abstract

Alcohol use affects men and women differently, with women being more affected by the health effects of alcohol use (NIAAA, 2011). Yet, a dearth of information investigating the alcohol use in women exists (SAMSHA, 2011). In particular, one dispositional factor hypothesized to contribute to alcohol consumption in women is the menstrual cycle. However, only 13 empirical papers have considered the menstrual cycle as related to alcohol consumption in women. These studies fall out with somewhat mixed findings suggesting that the premenstrual week is associated with increased, decreased, or no change in alcohol consumption, likely due to methodological differences in menstrual cycle determination and measures of alcohol consumption. These methodological differences and possible other contributing factors are discussed here with recommendations for future research in this area. Understanding the contribution of the menstrual cycle to alcohol consumption is one step in addressing an important women’s health concern.

Keywords: Alcohol consumption, Menstrual cycle, Women, Women’s health

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It’s fun and healthy to make pizza on the grill. It’s also quick and easy — and sure to be a family favorite. @ClevelandClinic

Recipe: Grilled Chicken Pesto Pizza

It’s fun and healthy to make pizza on the grill. It’s also quick and easy — and sure to be a family favorite. Experiment with different vegetables and fruits on your grill this season for healthy, tasty meals.

Ingredients

  • 1 package prepared whole-wheat pizza crust (found in refrigerated section)
  • 1/2 cup prepared pesto sauce
  • 4 ounces soft, low-fat goat cheese, cut in small cubes
  • 1 large ripe tomato, sliced thin
  • 1/3 cup fresh or canned roasted red pepper, drained well and cut in thin strips
  • 6 ounces precooked chicken breast, cut into small chunks

Directions

  1. Spray or brush grill grate with oil. Preheat grill to medium-high.
  2. Brush or spray a cutting board or large pan with olive oil. Spread out pizza dough with oiled fingers into the desired crust shape.
  3. Prepare vegetables, chicken and cheese in small cups or bowls. Set aside.
  4. When you’re ready to grill, put pizza dough on grill and cover.
  5. Cook for approximately 2 to 3 minutes, or until the top begins to bubble and the bottom is lightly browned.
  6. Flip over and brush with pesto sauce.
  7. Working quickly, add the tomatoes, roasted red peppers and chicken. Dot with cheese.
  8. Cover and cook for another 2 to 3 minutes or until the cheese is melted. Take off the heat and enjoy!

Nutrition information (per serving)

Makes 6 servings
Serving size = one slice

Calories: 428
Protein: 24 g
Total fat: 12 g
Saturated fat: 5 g
Sodium: 540 mg
Calcium: 95 mg
Fiber: 6 g
Sugar: 3 g
Potassium: 410 mg
Magnesium: 80 mg